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2016 successful year for Harley-Davidson India

Harley-Davidson

Harley-Davidson India, which commenced its operations in 2010, completed six successful years while continuing to lead the market by holding 60 percent share of the 601+cc motorcycle segment in the country.

With 24 outlets in 21 cities and 60 percent market share, Pawah said the company is looking to take the momentum forward into the years to come.

Vikram Pawah, Managing Director, Harley-Davidson India said, “In 2016, we created powerful connections with new riders and strengthened our bond with our existing riders through our customer-led outreach.

In 2016, Harley-Davidson India widened its network through new dealerships aimed at extending the brand access in Coimbatore, Lucknow, Calicut, Guwahati and Ludhiana.

It also recently launched its maiden merchandise showroom that sells Harley-Davidson merchandise collections at the Chhatrapati Shivaji International Airport in Mumbai.

The newest dealerships, second in New Delhi and first ever in Dehradun offer the latest line-up of 13 motorcycles by Harley-Davidson India. Shoppers may also choose from a range of Harley-Davidson parts and accessories to customize their bikes as well as Harley-Davidson merchandise, including the latest Black Label collection.

The company’s annual motorcycle and music festival Harley Rock Riders also gathered momentum for the brand in its tour across New Delhi, Kolkata, Lucknow, Hyderabad, Jaipur and Nagpur.

Also new in 2016 was the launch of the Harley-Davidson Financial Services Program that offers customized financing solutions with flexible and attractive rates, terms and EMIs

Currently it has 26 Harley Owners’ Group (H.O.G.) chapters with over 7,000.  H.O.G. members from different cities have done cross country rides to participate in zonal rallies.

In 2016, Harley-Davidson India introduced the 1200 Custom and launched its 2017 model-year lineup with two new models – Harley-Davidson Roadster and Road Glide Special.

The 2017 models area also equipped with anti-lock braking system, an added feature across all 13 Harley-Davidson motorcycles in India.

About Anitha

Backed by over 10 years experience with India’s top media house “The New Indian Express”, Anitha is interested in writing all aspects of automobile industry. Her qualification MSc (Industrial-Psychology) helps her to deeply analyse the auto manufacturing industry.

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