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Dassault Systèmes “Manufacturing in the Age of Experience” stresses upon Digitalization in Indian manufacturing

Dassault Systemes

Dassault Systèmes, a global giant in 3D design software, Digital Mock Up and Product Lifecycle Management solutions, organized its first “Manufacturing in the Age of Experience” event in India, attracting the attention of the Indian manufacturing sector including of automotive.

Dassualt’s event created more expectations in the Indian manufacturing sector as the country is on the threshold of major reforms in manufacturing.

The France-headquartered technology major has highlighted benefits of its key manufacturing solution DELMIA, which is powered by the 3DEXPERIENCE platform that helps global businesses reimagine their engineering, operations, and planning for manufacturing excellence.

Conducted in Pune, the “Age of Experience” event series provides 100 C-level executives and business leaders from manufacturing sectors in Automotive, Transportation, Aerospace, Defense and Industrial Engineering verticals with a detailed perspective on steps that businesses can take to digitally transform their manufacturing operations.

The event has also provided a preview of the future of smart manufacturing in the 3DEXPERIENCE Playground, a technology showcase featuring interactive stations like the  3DEXPERIENCE Factory.

3DExperience Factory
The 3DEXPERIENCE Factory is a smart factory solution to design and simulate the behavior of the full production line combining the HTC Vive virtual reality system and Dassault Systèmes’ 3DEXPERIENCE platform.

With a strong impetus on developing industrial corridors, smart cities and manufacturing hubs, there is a significant push to locally manufacture products for consumer and B2B use.

In the aerospace and defense sector, global companies are procuring heavily from local tier one and tier two suppliers, while in the automotive sector, domestic manufacturers are expanding their capacity and footprint to new states, and global players are exploring joint ventures and greenfield projects. India as a hub for quality manufacturing activities in product design, R&D and assembling is evolving and has the potential to reach US$ 1 trillion by 2025.

Samson Khaou, Managing Director, Dassault Systèmes India
Samson Khaou, Managing Director, Dassault Systèmes India

Inaugurating the event, Samson Khaou, Managing Director, India, Dassault Systèmes said, “The ‘Make in India’ initiative is now a global agenda and there is an incredible opportunity for Indian enterprises and SMEs across key verticals to take a giant leap.”

Khaou said the first step that Indian manufacturing companies need to take to compete with their global counterparts in an experience economy is to disrupt their traditional manufacturing operations with more agile, flexible, scalable manufacturing processes.

In this backdrop, he suggested manufacturing companies to address four areas of the manufacturing equation: Digital Manufacturing, Manufacturing Operations Management, Supply Chain Planning & Operations and Additive Manufacturing.

On the sidelines, Khaou told Automotive India News that the company’s one third of global R&D force remains in India. Automotive industry plays a major role in Dassault’s revenue model in India. Around 50 percent of the total Indian revenue for the company comes from the automotive sector.

He said the company has been achieving double digit growth year-on-year in India and it will continue this trend by efficiently managing the operations in the country.

Dassult has around 2,500 employees and three R&D centres, one each in Bangalore, Pune and Mumbai. It’s customer base is in the range of 8,000 customers from large OEM to MSME in addition to 60 business partners.

The major clients from the transportation and mobility sector includes Ashok Leyland, Toyota, Honda, BMW, Volkswagen, Alstom and Michelin.

Guillaume Vendroux, CEO, DELMIA, Dassault Systèmes
Guillaume Vendroux, CEO, DELMIA, Dassault Systèmes

Addressing the media persons, Guillaume Vendroux, CEO, DELMIA, Dassault Systèmes said, “The world of manufacturing has shifted its focus from mass production to mass customization and quick delivery to an on-demand generation of consumers. Complete synchronization and integration of operations, modularity and predictive analytics have enabled manufacturers to provide consumers with a personalized experience. Additive manufacturing is becoming a game changer.

Vendroux said, ‘Manufacturing in the Age of Experience’ offers a unique opportunity to explore how industries can digitally transform with the 3DEXPERIENCE platform.”

Dassault’s technology showcase featuring interactive stations under the banner 3DEXPERIENCE Playground has thrown more light on the importance of digitization in manufacturing.

3DEXPERIENCE Playground attracted the attention of visiting Journalists from across India as it featured the latest digital technologies that can be adopted in manuacturing

The Future Manufacturing Cockpit provides a perspective on tomorrow’s global enterprises where production complexity is handled with ease by a new holographic 3D view of all levels of the value creation process.

The 3D Lean Experience provides a real shop floor experience developed for operators, team leaders and supervisors.

Four Digital Continuity scenarios spanning product engineering to manufacturing and back to product engineering are also showcased.

On the technology showcase, Samson Khaou added “With ‘Manufacturing in the Age of Experience’ we touched upon how technology is breaking down barriers between virtual and reality through the concepts of solar-powered airplanes, smart homes and offices, 3D simulated human hearts, and self-driven cars.

It is inspiring new generations of makers, engineers, scientists, brand evangelists and CEOs to develop the disruptive experiences that are defining our era and creating industries of the future, he added.

As a parallel event, the company has also organized a roundtable presentation on “Role of digital technologies accelerating innovation and agility in manufacturing in the automotive industry.”

Xavier SILHOUETTE, VP Sales T&M Industry, Dassault Systemes

Making presentation in this key session, Xavier SILHOUETTE, VP Sales T&M Industry, Dassault Systemes, said the 3DExperience enables flexibility while solutions targeting user needs and it is an extension to any discipline like engineering, operations, maintenance, marketing, procurement and finance.

SILHOUETTE’s presentations highlighted that around 10,000 users are following the 3DExperience platform in Renault while around 45,000 users in the top Tier Is like Valeo, Autoliv and Faurecia.

Indian commercial vehicle giant Ashok Leyland is also supported with the 3DExperience through its 1,000 users and the same number of users for Doosan too while PSA has 2,000 users.

Speaking in the same session, Shree Harsha, Business Consulting Director, T&M Industry, elaborated about NewPDM programme at Renalut, which is partnered with Dassault Systemes for seamless collaborative new product development across all geographies and for all brands of the automaker including Dacia and Renault Samsung Motors.

Shree Harsha, Business Consulting Director, T&M Industry, Dassault Systemes India

He said Groupe Renault is Dassault’s 10,000th production user. The automaker has deployed Dassault Systemes virtual collaborative design and simulation applications across all of its engineering centres worldwide to bring its teams together for real-time collaboration on a single unified platform from concept through production.

He also narrated about PSA Group Digitilization Strategy and Ericson adopting the 3DExperience platform.

Eric Borgard-Group IT-Engineering Director-Faurecia & Vidyadhar Limaya-India Director-Faurecia making presentation at Dassault’s automotive roundtable
Eric Borgard-Group IT-Engineering Director-Faurecia & Vidyadhar Limaya-India Director-Faurecia making presentation at Dassault’s automotive roundtable

The session also saw the case study presentations made by representatives from the global automotive Tier 1 Faurecia about their adoption of Dassault tools.

Also Read:Dassault Systemes’ platform gives Virtual Reality Experience of Ford Mustang

About Jaishankar Jayaramiah

Jaishankar Jayaramiah is a well-known India-based award-winning international Journalist and columnist, who is familiar for his multi-subject expertise, especially in business Journalism. Many of his write-ups remained as game changers in the Indian trade industry while also guiding the government to chalk out its policies. An Engineer-turned Journalist Jayaramiah has worked for Autocar Professional, The Financial Express, The New Indian Express and Automotive World among others before joining Automotive India News. He has extensively traveled across the country, writing on multiple subjects and also visited countries like Germany, Italy, Japan, China, Taiwan, Singapore, Thailand, Hongkong, Sri Lanka, Maldives etc. Don’t wonder if you find a story on coffee or agriculture or even on politics when you Google his details as he has written on almost all subjects during his 18-year journey so far in Journalism. While keeping automotive as main beat all along his career, he has also covered all other verticals under Old & New Economy. For the past few years, he has been focusing only on B2B Automotive niche. Personally he likes to write more on the government policies; international trends related to automotive industry and new auto technologies.