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Dassault Systemes’ platform gives Virtual Reality Experience of Ford Mustang

Ford Mustang Dassault Systemes

Dassault Systemes, global leader in 3D design software, said that Ford Motor used its 3DEXCITE applications powered by the 3DEXPERIENCE platform to create a high-adrenaline virtual reality experience that transports individuals to the top of the Empire State Building where they can build a Ford Mustang sports car.

“Mustang over Manhattan,” housed in the FordHub Experience Center in the World Trade Center in New York City, is an installation open to the general public that allows them have fun, experience the iconic moment in 1964 when Ford put a physical Mustang on the top of the Empire State Building.

With the support of Dassault Systemes applications, this delivers a fully immersive virtual reality experience with an incredible level of detail, interactivity, and realism.

The experience features a virtual Mustang in high-end 3D and in real time, scalable up to 1:1 size and 4K resolution.

The experience begins with donning the HTC Vive head mounted display (HMD).

With Dassault Systemes’ 3DEXPERIENCE, Olivier Sappin, Vice President, Transportation & Mobility Industry, Dassault Systèmes, said, Ford is able to offer a premium digital experience that creates excitement and emotion around the legendary Mustang.”

Sappin said, “Our applications help auto manufacturers leverage animated content, gamification and virtual reality to spark consumers’ imaginations and create a strong emotional connection with a brand.  Putting a Mustang on top of New York City has never been so easy.”

About Anitha

Backed by over 10 years experience with India’s top media house “The New Indian Express”, Anitha is interested in writing all aspects of automobile industry. Her qualification MSc (Industrial-Psychology) helps her to deeply analyse the auto manufacturing industry.

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