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ESC 2016 throws light on growing embedded systems tech in automotive

ESC 2016

With automotive industry undergoing dramatic shift on the back of increasing electronic content, vehicle makers have started looking for embedded system technologies to make their vehicles rich in modern technologies. Jaishankar Jayaramiah of Automotive India News finds out the latest trend in embedded system domain at Embedded Systems Conference – ESC 2016 in Bangalore.

The growing importance for embedded systems in the automotive industry has attracted attention in Embedded Systems Conference – ESC 2016 that kick-started today in Bangalore.

Embedded Systems Conference – ESC franchise that is regarded as India’s largest and most comprehensive embedded technology conference has discussed in detail about the areas in automotive that require the flavor of embedded system technology.

The three-day conference-cum-expo has highlighted how software, hardware, electronic components and PCB are being integrated with each other to evolve high class embedded system technology.

Almost all technology companies that participated at ESC 2016 have showcased their embedded system skills in automotive domain. One among them was the Indian subsidiary of Swiss-based embedded computing major Toradex, which caters to automotive among other sectors.

Interacting with Automotive India News at ESC 2016, Sanjay Malla, CEO, Toradex Systems India, said that Toradex products can be used in applications like  infotainment, Tyre Pressure Monitoring System (TPMS) and Cluster among others.

Automotive environment is prone to vibration and extreme operating temperature. The vibration-proof hardware design and industrial temperature range makes modules of Toradex ideal for developing Automotive and Infotainment applications.

Toradex Toradex Few of the applications, where Toradex ‘s modules can be used are Fleet Management System, infotainment and passenger information etc.  Whether the need is for a high-end private car, or for tracking vehicles in a commercial fleet, Toradex has an outstanding track record in these applications and can offer the right Computer on Module based on the customer requirement.

Also Read : ESC 2016 to talk on latest in IoT, Electronics, Embedded Systems

Another exhibitor Finland-based “The QT Company” has showcased its solutions used for vehicle infotainment systems at the ESC India 2016.

QT has long strategic partnerships with multiple OEM and Tier 1 companies and QT technology is recommended by the Genivi Alliance, a nonprofit industry alliance committed to driving the broad adoption of specified, open source, In-Vehicle Infotainment (IVI) software. QT’s booth at ESC 2016 has attracted many engineers involved in designing automotive infotainment.

The QT Company

Katica Borcic, Channel Manager of  The QT Company, said, “QT is a cross-platform application framework that is widely used for developing application software that can be run on various software and hardware platforms with little or no change in the underlying codebase.”

Yet another participant at ESC India 2016, Global Edge has highlighted its embedded system strength in Vehicle Telematics sector.

MP Kumar, Founder and CEO of Global Edge, said the company has acquired the Indian subsidiary of the US-based Dearborn Electronics in 2013 primarily to increase its offering in automotive sector. Kumar said the company is using ESC 2016 to showcase its new skills in automotive, which, according to him, is growing sector in India.

Kumar said the automotive industry is moving to a whole new realm – an era driven by the Internet of Things. Technology is pushing the limits of safety, connectivity and creativity beyond anything imagined before. The company leverages its deep domain knowledge and unparalleled technical expertise to engineer solutions that help customers become future ready.

Global Edge

Global Edge has showcased its offerings in Advanced Driver Assistance Systems (ADAS), Infotainment, Body Electronics, Instrument Cluster and Telematics at the Embedded System Conference.

Further the technical paper presentation made by Sethupathy Ramachandran of Robert Bosch Engineering and Business Solutions under the title “Automated car safety and loading driver’s preferential settings” has given clear picture on the latest embedded system trends in the automotive sector.

The session gave understanding on how the driver based customized comfort and convenience settings are loaded and anti-theft system is automated using fingerprint sensor based identification system into car.

Another speaker Mihir Mody of Texas Instruments made presentation on “ADAS and Embedded Vision System”. The tutorial gave overview of various ADAS applications related to front camera, rear camera etc. The tutorial discussed various constraints on algorithms quality, computation complexity, cost, power dissipation and functional safety in automotive market.

Yet another paper titled “Formally Verified Compiler for Embedded Automotive” and presented by Melwing Abraham Christopher of Robert Bosch Engineering and Business Solutions, dealt with the usage of formally verified compilers for automotive electronic control units (ECUs).

Developing such a compiler for automotive domain will make programs more efficient, reliable and flexible.

N S Srinivas, Senior Director of Bangalore-based technology major Wafer Space, which showcased its latest technologies in automotive segment at ESC India 2016, said, “Our expertise in automotive includes Advanced Driver Assistance Systems (ADAS), AUTOSAR, instrument clusters and other.”

Wafer SpaceWith the a combination of platform and AUTOSAR expertise, the Wafer Space team can enable new hardware platforms for AUTOSAR. In addition to development, the automotive test team has extensive experience in functional testing and model based testing.

Mouser ElectronicsTexas InstrumentsOther embedded system majors that participated in the event include Mouser Electronics, Parasoft, Gemalto, Altiux Technologies, Element 12, Core-el Technologies, PCB  Power, Inaya and National Instruments.

According to Yogesh Mudras, Managing Director, UBM India, the global embedded systems market size is growing with an estimated CAGR of 6.3 percent from 2014 to 2020 and is likely to touch $ 214.39 billion in the next four years

While the embedded hardware systems valued at over $ 144 billion in 2014 is expected to observe significant gains, with forecast of $ 240 billion at a rate of over 5.5 percent from 2016 to 2023.

While the Electronic System Design and Manufacturing (ESDM) market in India is estimated to grow from $ 94 billion in 2015 to $ 400 billion by 2020, the Indian government is expecting largescale investment proposals in electronics manufacturing to give a push to the Make in India initiative, Mudras said.

UBM India is organizer of 9th Annual Embedded Systems Conference – ESC 2016 at NIMHANS convention centre in Bangalore from October 4-6.

About Jaishankar Jayaramiah

Jaishankar Jayaramiah is a well-known India-based award-winning international Journalist and columnist, who is familiar for his multi-subject expertise, especially in business Journalism. Many of his write-ups remained as game changers in the Indian trade industry while also guiding the government to chalk out its policies. An Engineer-turned Journalist Jayaramiah has worked for Autocar Professional, The Financial Express, The New Indian Express and Automotive World among others before joining Automotive India News. He has extensively traveled across the country, writing on multiple subjects and also visited countries like Germany, Italy, Japan, China, Taiwan, Singapore, Thailand, Hongkong, Sri Lanka, Maldives etc. Don’t wonder if you find a story on coffee or agriculture or even on politics when you Google his details as he has written on almost all subjects during his 18-year journey so far in Journalism. While keeping automotive as main beat all along his career, he has also covered all other verticals under Old & New Economy. For the past few years, he has been focusing only on B2B Automotive niche. Personally he likes to write more on the government policies; international trends related to automotive industry and new auto technologies.

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