Ford India has teamed up with Google to launch a first-of-its-kind digital campaign in the Indian automobile space, celebrating the launch of its All-New Ford EcoSport SUV.
Titled “Fun on Your Side”, the digital campaign targets to bring different aspects of ‘fun’ to lie that customer can experience with the All-New EcoSport even when they search for it online.
Starting November 9 to 15th, people searching for ‘Fun with EcoSport’ on Google Search will be asked to choose their favourite fun activity such as movie mania, make a trip, grab a meal and fun hangout. After voting, consumers will need to click on a ‘Thank You’ link to get a chance to win vouchers related to the voted option, from Coupon Dunia.
Rahul Gautam, VP – Marketing, Ford India, said, “With the Fun with EcoSport campaign, we have worked with Google to ensure that the spirit of fun spreads beyond our dealership floors to everyone searching for it. With the New Ford EcoSport, our engineers have combined style, fun, and technology – all in one package – that we want our consumers to search and experience.”
Vikas Agnihotri, Director Sales, Google India said, “Research shows 89% of car buyer’s decision making is influenced through digital and majority of their journey starts from Google Search. The digital campaign for the launch of the new Ecosport combines strong intent cues from consumers with the innovative search voting feature to provide a fun-filled and memorable experience.”
Part of the 360 Degree campaign conceptualised by GTB, part of WPP Group, the campaign promotes the new Ford EcoSport and its core features of Fun, Style and Technology across online, print and TV.