Harley-Davidson India hosted India’s first-ever live virtual Eastern H.O.G. Rally (EHR) through Facebook, Instagram, Twitter and YouTube.
The EHR is one of Harley-Davidson’s zonal rallies that was originally planned for March 2020, but postponed due to the lockdown.
5.7 lakh viewers
In a 60-minute live streaming event, Harley-Davidson India engaged more than 5.7 Lakh organic viewers across its social media platforms & partner platforms.
In a first-of-its-kind initiative, the heavy two-wheeler maker celebrated the shared passion for freedom, self-expression and epic adventure, attended live by thousands of H.O.G. community members.
Earlier in the year, the 8th India H.O.G. Rally was conducted in Goa in February ’20 that witnessed around 2500 riders joining the annual celebration.
Sajeev Rajasekharan, Managing Director, – Asia Emerging Markets and India, Harley-Davidson said, “This virtual rally is a testament of our commitment towards celebrating the H.O.G. community and keeping our riders at the forefront of everything we do.”
The Virtual H.O.G. Rally also witnessed the first virtual launch of Harley Davidson’s new Low Rider S model, a cruiser that takes a performance-first approach to customizing.
Powered by 1,868 CC Milwaukee-Eight 114 engine that puts out good 92 bhp at 5,020 rpm and 155 Nm, this new model is paired with a six-speed transmission and priced at Rs 14.69 lakh.