Peter MacKenzie has been appointed as managing director of Harley-Davidson India, with immediate effect. He also holds the managing director position of Greater China.
MacKenzie will constantly travel to India from Shanghai, China where he will still be based. Country Manager, Manish Agarwal will fully support their day-to-day operations.
Harley-Davidson India’s leadership team responsible for in-country sales, marketing, dealer network management, service and operations activities to expand the company’s presence in the country will now be managed by Peter MacKenzie.
Vice president and managing director, International Markets – Marc McAllister, said, “India is a strategic market for us in line with our company strategy to build the next generation of Harley-Davidson riders globally. I am confident that MacKenzie will provide strong leadership to the team to grow the reach and impact of our brand”
MacKenzie has more than two and a half decade experience in the automotive industry. He has been with Harley-Davidson since 2010 and in his years with the group, he has successfully demonstrated an innovative and analytical approach to problem-solving, and has consistently moved up productivity, sales and profitability.