Honda Motorcycle & Scooter India (HMSI) has launched the latest television commercial for its new Honda Activa 4G scooter.
The television advertisement was launched with the World Television Premier of Jolly LLB 2 and has started running on air across popular channels from May 14.
Since its debut in 2001, Honda 2Wheelers India re-activated the automatic scooter segment with the iconic Activa on back of its two core strengths – advance technology and innovation.
Honda 2Wheelers launched the 4th generation BS-IV and AHO compliant ‘ACTIVA 4G’ with new style and features like mobile charging port for connectivity on the go.
Honda’s ‘Nayi Generation Hai’ TVC opens with a middle-aged man on the bed, busy on his phone. He receives a WhatsApp message from his daughter to go out for snacks late in the night. The man agrees and they both ride to a neighborhood food kiosk on their Activa 4G. Similarly the advertisement has multiple sequences.
The TV commercial christened ‘Nayi Generation Hai’ campaign reinforces the top of mind recall for Honda’s fourth generation Activa both emotionally and rationally.
In 16 years, Honda said its Activa brand has gained a strong trust of over 1.5 crore Indian families and counting.