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Hyundai India adopts digital way, opens India’s first digital automotive outlet

Hyundai Digital Experience Outlet

Hyundai Motor India, a wholly-owned subsidiary of Korean auto maker Hyundai, has inaugurated India’s first Digital Automotive Experience Outlet, christened ‘Unity Hyundai’. 

Unity Hyundai gives digital experience to the prospective buyers those who visit the outlet. It is a “New Thinking, New Possibility” approach that provides an unique car buying experience to modern shoppers by adopting the digital screens and artworks as per the changing taste of customers.

HyundaiY K Koo, Managing Director, Hyundai Motor India, said, “This outlet expresses Hyundai’s modern premium brand identity. Unity Hyundai is India’s first Interactive, Creative and Understanding space which boosts the Hyundai brand value by creating an emotional connect with the existing and future customers.

It offers an experience allowing visitors to research, test-drive, part-exchange their old car and purchase a new Hyundai car.

Also Read : Hyundai Creta bags 2016 Indian Car of the Year award

About Anitha

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Backed by over 10 years experience with India’s top media house “The New Indian Express”, Anitha is interested in writing all aspects of automobile industry. Her qualification MSc (Industrial-Psychology) helps her to deeply analyse the auto manufacturing industry.

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