Hyundai Motor India, a wholly-owned subsidiary of Korean auto maker Hyundai, has inaugurated India’s first Digital Automotive Experience Outlet, christened ‘Unity Hyundai’.
Unity Hyundai gives digital experience to the prospective buyers those who visit the outlet. It is a “New Thinking, New Possibility” approach that provides an unique car buying experience to modern shoppers by adopting the digital screens and artworks as per the changing taste of customers.
Y K Koo, Managing Director, Hyundai Motor India, said, “This outlet expresses Hyundai’s modern premium brand identity. Unity Hyundai is India’s first Interactive, Creative and Understanding space which boosts the Hyundai brand value by creating an emotional connect with the existing and future customers.
It offers an experience allowing visitors to research, test-drive, part-exchange their old car and purchase a new Hyundai car.