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India’s Royal Enfield unveils North American subsidiary

Royal EnfieldRoyal Enfield is looking to expand its brand across the world, primarily in 250-750cc segment.
Indian heavy-weight motorcycle manufacturer Royal Enfield unveiled its 100-percentowned subsidiary for the North American market. This is Royal Enfield’s first wholly-owned foreign subsidiary outside India.

The two wheeler maker’s announcement comes in line with its plans to expand its brand across the world, primarily in 250-750cc segment.

Royal Enfield , a division of India-based multi-range vehicle manufacturer Eicher Motors Limited, has been exporting motorcycles to North America for the past 15 years. Currently, the company is selling its products like  Bullet 500cc, Classic 500cc and the Continental GT 535cc cafe racer in the US.

Also Read : Royal Enfield strengthens brand in UK

Newly-formed Royal Enfield North America operations will be headquartered in in Milwaukee, WI and take take care of marketing, service, dealership expansion across the U.S. and Canada.

Rudratej Singh, president, Royal Enfield, said, “”Royal Enfield has been growing at the rate of 50 percent for the past 5 years and currently we are one of the largest mid-size motorcycle manufacturers in the world. With our increased production and marketing efficiencies, we can effectively expand our business in international markets, including the United States,”

The company’s North American subsidiary will be led by Rod Copes, who will serve as the President of Royal Enfield North America and the manufacturing of motorcycles will continue to remain in Chennai, Tamil Nadu in India. The company’s global headquarters will continue to be operated from Gurgaon, Haryana, India.

The North American subsidiary will set up the company’s fully branded retail store in Milwaukee in the US soon to  retail its entire product line-up of motorcycles and gear. The company will roll out several such stores in key metropolitan areas across the US in the next 18 months, said Rod Copes.

Royal Enfield’s global sales in 2014 stood at 300,000 motorcycles while Eicher Motors recorded its highest ever total revenue of $1.4 billion.

Also Read : Eicher Motors incurs high material cost, but Royal Enfield fuels group’s Q2 net growth

About Devvyaani J

Devvyaani J
Devvyaani is a technology reporter at Automotive India News. Interested in writing on latest developments in the automobile segment.

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