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Intel, Mobileye to work for Karnataka on Automotive Safety project

Automotive Safety Innovation project

Technology giant Intel with its recently acquired Israel-based company Mobileye, a vision and data analysis solution provider for Advanced Driver Assistance Systems (ADAS) and autonomous driving, will work for the Karnataka government as a technology advisor on the ‘Automotive Safety Innovation Project’.

Karnataka state in India is known as IT and technology capital of India.

As technology advisor, Intel will work with the Karnataka government to create a repository of road and traffic information. As part of this project, multiple vehicles fitted with cameras and other sensors would be covering several areas around the state to build the repository over the next nine months.

This repository can be used to develop and validate artificial intelligence technologies that can learn and analyze data pertaining to road conditions and assist drivers to make informed decisions for higher safety.

This initiative can be actively leveraged by academia and technology eco-system/startups to build their capabilities and amplify their innovations which can enhance commuter, pedestrian and vehicle safety.

The vehicles will also carry Mobileye Collision Avoidance Systems that would identify potential accident zones also known as “Grey Spots”, all the while providing real-time warnings to the driver. These Grey Spots will provide the State Authorities with sufficient information to improve infrastructure for road safety.

Announcing this project, Priyank Kharge, Karnataka Minister for IT, BT and Tourism, said, “Automotive Safety Innovation Advancement Project is aimed at making vehicles smart and intelligent, leading to better driving and road safety. We are very happy having Intel India as the technology advisor for this Project and I am confident their unparalleled technology expertise in these advanced areas will be of immense value to the Project and make Karnataka an innovation hub in the automotive safety space.”

Nivruti Rai, country head, Intel India, vice president of Data Center Group, said, “Our innovation expands across design engineering, research by engaging with startups and students. We are excited about this opportunity to contribute towards advancing ecosystem innovation that will make our roads safer with driving becoming more intelligent and efficient.”

Elad Serfaty, Vice President & General Manager of Aftermarket Division at Mobileye, said,“Mobileye, as the market leader in Advance Driver Assistance Systems (ADAS), is very excited at the opportunity to extend our role in India’s urgent road safety initiative, as part of the Intel Group.”

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