Zero-Sum ITS Solutions India, a subsidiary of Japan’s ZERO-SUM LTD will be launching its Intelligent Transport System (ITS) solution in Ahmedabad.
The ITS will be introduced on Ashram Road, the business district of Ahmedabad and Riverfront Road, the flagship Riverside road of Ahmedabad from next month.
With the launch of the ITS solution, both the roads will be converted into the first ‘Smart’ Roads in the city.
The ITS enables real time decision making to road users by providing them with real time traffic information and for the first time in India, providing road users with ‘Recommended’ route information.
The system gathers real time traffic data through eighteen camera based traffic sensors, processes this information in real time over a cloud-based data control center which analyses the traffic on the roads and creates alternate route recommendations which are thereafter disseminated to the road users through seven full color digital Variable Messaging Sign (VMS) boards of 7×3 meters, that have been installed around 200 meters before key road junctions across both Riverfront and Ashram roads. This will provide road users enough time to see and comprehend the recommended routes and change course accordingly to reach their destination.
Zero-Sum ITS Solutions India was awarded with the implementation of the ITS solution by Sabarmati Riverfront Development Corporation (SRFDCL) a company created as a special purpose vehicle of the Ahmedabad Municipal Corporation (AMC) for the development of the Riverfront Road in Ahmedabad.
ZERO-SUM LTD has already implemented an ITS solution across the 132 Feet Ring Road of Ahmedabad in 2014, which was well received by the public of Ahmedabad, thereby providing encouraging feedback for SRFDCL and AMC to replicate the solution across Ashram and Riverfront Road of Ahmedabad.
The project has been awarded to Zero-Sum ITS Solutions India under a PPP (Public Private Partnership) basis, with the responsibility of implementing the solution on a Build, Maintain, Operate and Transfer basis, with the period of operation and maintenance set for thirty-years.
Chikara Kikuchi, Managing Director of Zero-Sum ITS Solutions India, said, “We are excited to see how the second phase of the solution pans out for the city. We are deeply passionate about improving the traffic conditions in India. The VMS information boards, displaying traffic information are LED boards of 7/3 metres in size, placed strategically before key decision making points on Ashram and Riverfront Roads. They will display real time alternate route recommendations to the commuter, a feature that is first of its kind in India. This information will help commuters to avoid junctions with heavy traffic jams and take an alternate route.”
During the operation and maintenance period, Zero-Sum ITS Solutions India has been granted the license to display commercial advertisements on fifty percent screen space on all seven of the digital VMS boards erected on Ashram and Riverfront Road. The revenue garnered through the display of such commercial advertisement will be retained by Zero-Sum ITS Solutions India Pvt. Ltd. to offset their investment in this project.