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Mahindra’s digital mobility platform SmartShift launched in Bangalore

Kausalya Nandakumar, CEO, SmartShift Speaking at the launch of SmartShift in Bangalore today
Kausalya Nandakumar, CEO, SmartShift Speaking at the launch of SmartShift in Bangalore today

SmartShift, the digital mobility start-up of Indian auto giant Mahindra Group, has launched its operations in Bangalore.

Bangalore is the third city where the SmartShift service has been introduced after Mumbai and Hyderabad.

SmartShift is a platform for cargo owners and transporters to work with each other with mutual benefit. It is an intra-city digital load exchange platform for cargo owners and transporters, enabling them to efficiently transport cargo from point A to point B.

Both the individual and business cargo owners can access the SmartShift service through a mobile app (available on Android), the website or the dedicated call centre.

The key differentiator that SmartShift brings to this space is the feature of “Reverse Bidding”. This implies that the app successfully emulates the bargaining process between cargo owners and transporters, allowing them reach the deal at a mutually acceptable price.

In just 16 months since launch, SmartShift claimed it has emerged as the number one industry player in both Mumbai and Hyderabad, servicing  over 12,000 stakeholders with around 1,200 transactions a day.

The team is now heading to its next ambitious milestone of creating a community of one million stakeholders in the next three years.

SmartShift’ CEO Kausalya Nandakumar, said, “As one of the top five markets for commercial vehicles, with a high rate of smartphone adoption in both cargo owner and the transporter community, Bangalore holds immense potential for a digital platform like ours.”

According to a report, Nandakumar said the Indian logistics industry is pegged at $130 billion with 35-40 percent of it being in the intra-city space.

It is also estimated that 18 lakh small commercial vehicles complete millions of transactions every day across the country.

Also Read : Mahindra to deliver 50 eSupro Cargo Vans to Brring Logistics

In the future, the company will not only focus on enabling improved business productivity for its customers but shall continually nurture customer relationships, moving beyond mere transactional business.

As the first intrapreneurial start-up incubated within the Mahindra Group, SmartShift combines the process, governance and discipline of a large mature business with the tenacity, nimbleness and fierce competitiveness of a start-up.

About Anitha

Backed by over 10 years experience with India’s top media house “The New Indian Express”, Anitha is interested in writing all aspects of automobile industry. Her qualification MSc (Industrial-Psychology) helps her to deeply analyse the auto manufacturing industry.

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