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Mercedes-Benz expands in Kerala with new outlet

Luxury car maker Mercedes-Benz inaugurated its dealership in Thiruvananthapuram as part of its policy of extending its presence in Tier II and Tier III cities.

This is Mercedes-Benz’s 93rd outlet in India and the 8th one in Kerala. Thiruvananthapuram is among the key emerging auto consumer markets in Kerala and the inauguration of the showroom underlines the potential of the market.

The dealership is located at the newly developed Kovalam bypass road, a prime automotive hub of the city and also close to the city center.

Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “India is one of the key emerging markets globally for Mercedes-Benz, and for us emerging Tier II markets like Thiruvananthapuram, are going to play a significant role in our future growth story.

Rajasree Motors, Thiruvananthapuram is spread across 9,000 sq. ft. and has been built with an investment of Rs 3 crore. It houses seven car display area and is staffed by 15 skilled professionals.

S Sivakumar, Managing Director, Rajasree Motors said, “Rajasree Motors Thiruvananthapuram is well equipped with luxury elements and aims to deliver a delightful hassle-free experience, synonymous with Mercedes-Benz.”

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