MG Motor India is eyeing collaboration with technology start-ups in the country to bring additional synergies to its automotive business, primarily in the areas of telematics and manufacturing.
The British automotive marque “MG” has recently inaugurated its first manufacturing facility at Halol in Gujarat.
To this effect, MG Motor India has joined hands with TiE Delhi, a nonprofit association that mentors’ startup founders, to launch the ‘MG Drives Innovation’ program.
Under this program, the company has created three models to invite select startups to engage.
The company will have tie-up under developer program with the companies at concept or Minimal Viable Product (MVP) stage.
Under the accelerator Program, MG Motor India will collaborate with the companies whose products/solutions or any aspect(s) of business need refinement, and who can benefit from deep-engaged mentoring by domain experts.
The Partner program gives an option to have collaboration with the companies whose products are ready for market. MG Motor India will help integrate their solutions into its business or assist in taking to market in the most appropriate manner.
Rajeev Chaba, President & Managing Director, MG Motor India, said, “As part of MG’s commitment to build a culture of constant innovation, we are open to exploring various opportunities for collaborating with any technology startup that brings additional synergies to our business.”
To ensure that the program delivers value to the company as well as participating startups, MG Motor India has identified specific problem areas and potential opportunities, so that the solutions identified are easier to be launched in the market for the customers.