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Nexen Tire bags IDEA Design Awards

Global tire manufacturer Nexen Tire said two of its products won the International Design Excellence Awards (IDEA).

Sponsored by the Industrial Designers Society of America, IDEA is a premier international design competition, also known as the ‘Academy Awards’ of the designing industry. It is one of the most renowned design awards along with the ‘Red Dot Design Award’ and the ‘IF Design Award’ in Germany.

The winners of the IDEA 2017 are ‘N’FERA AU7,’ a commercially available tire product and ‘BREATHRE’, a future-oriented conceptual tire. ‘N’FERA AU7’ is the first commercialized product from the tire industry to have been selected as a winner.

Kyung Woo Cheon, Executive Vice President of R&D at Nexen Tire, said, “Nexen Tire’s product competitiveness was proven by the prestigious IDEA design awards received by Nexen Tire’s commercialized and conceptual products.”

Recently released in North America, ‘N’FERA AU7’ is an ultra-high performance (UHP) tire developed for high-ends sedans.

‘BREATHRE’ is an air purifying concept tire designed to contribute to reducing the recent environmental problems such as air pollution and fine dust.

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