Nissan India is launching the second phase of its IGNITE brand campaign with a focus on car enthusiasts ahead of the upcoming International Cricket Council (ICC) Champion’s Trophy tournament.
A new TVC featuring John Abraham and Sushant Singh Rajput for the IGNITE 2.0 campaign will be laaun ched on June 1, 2017.
Sanjay Gupta, VP-Marketing, Nissan Motor India, said, ”Nissan rolled out the IGNITE campaign last year ahead of the T20 World Cup and the campaign recieved a phenomenal response. This year we are launching IGNITE 2.0 with John Abraham and Sushant Singh, who resonate with the brand and love the game of cricket.”
The Television advertisement showcases both John and Sushant playing cricket across the country and driving the exciting models from Nissan’s model line-up to reach their destinations.