Swedish premium car maker Volvo Cars has announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high performance car company, marking the latest stage in Volvo’s ongoing transformation.
In this connection, Volvo Cars has announced that Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar.
Ingenlath has been the inspiration behind Volvo’s award winning design renaissance in recent years.
“Thomas heading up the Polestar organisation shows our commitment to establishing a truly differentiated stand-alone brand within the Volvo Car Group,” said Håkan Samuelsson, president and chief executive of Volvo Cars.
Ingenlath will be joined at Polestar by Jonathan Goodman, who will become Chief Operating Officer.
Goodman moves from his position as Senior Vice President Corporate Communication at Volvo Cars.
“With 25 years of commercial experience in the automotive industry, Jonathan is ideally placed to provide operational experience alongside Thomas’s vision, building on the experienced management team that will drive the P olestar brand forwards” said Samuelsson.
Volvo Cars acquired 100 per cent of Polestar Performance in July 2015, having worked together in motorsport since 1996. In the future, Polestar will offer Polestar branded cars that will no longer carry a Volvo logo, as well as optimisation packages for Volvo’s range of cars under the Polestar Engineered brand.