Royal Enfield acquires UK’s Harris Performance. The India-based motorcycle manufacturer has acquired UK based Harris Performance Products Ltd, an expert in designing and manufacturing of specialised high performance motorcycle chassis and components, for undisclosed amount.
Royal Enfield, India-based motorcycle manufacturer, has acquired UK based Harris Performance Products Ltd, an expert in designing and manufacturing of specialised high performance motorcycle chassis and components.
The Indian motorcycle maker has not disclosed the tune of amount involved in the deal.
Established over forty years ago by brothers Steve and Lester Harris and Stephen Bayford, Harris Performance is one of the leading experts in designing and manufacturing of specialised high performance motorcycle chassis and components. Under the terms of the deal, Royal Enfield will acquire all assets, employees, trade names, technical know-how and intellectual property of Harris Performance Products Ltd.
Harris Performance has had a long standing relationship with Royal Enfield and was responsible for the chassis development of the brand’s iconic Continental GT café racer model.
Speaking about the acquisition, Siddhartha Lal, Chief Executive Officer Royal Enfield said: “Royal Enfield is working on its new generation of products and platforms; to have the Harris Performance team dedicatedly working with us will clearly enhance our engineering and product design capabilities. Their proven expertise, deep insight and understanding of motorcycling and Royal Enfield will be invaluable for us in our journey towards achieving leadership in the global mid-sized motorcycling segment.”
Alongside successful relationships with the Royal Enfield brand, Harris Performance has been the only manufacturer from UK to have been officially commissioned by Yamaha and Suzuki to design, develop and manufacture race bikes for Grand Prix and World Superbike.
Siddhartha continued: “All of the current staff at Harris Performance will now become employees of Royal Enfield, taking responsibility of performance and development engineering for our new range of motorcycles. They will be part of Royal Enfield’s upcoming UK Tech Centre.”
Speaking of their association with Royal Enfield, Steve Harris, Founder, Harris Performance said: “Having worked with Eicher Motors Ltd’s motorcycle brand Royal Enfield for a number of years as a Technical Partner, we have experienced first-hand their capability, commitment, and ambition for their motorcycles and accessories. We are proud to be integrated into the Eicher family, the founders and staff of Harris Performance look forward contributing to Royal Enfield’s continued success”.
The oldest Indian motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited in, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With 50 percent growth every year for the past five years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
Royal Enfield’s product line‐up includes the Bullet, Classic and Thunderbird models in both 350 and 500cc displacements; and the recently introduced Continental GT 535cc café racer. Royal Enfield operates through 12 company-operated stores and 395 dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East and South Asia.