Royal Enfield introduces apparel range in India for women

The women clothing collection is available from June 15, on the online and offline stores of Royal Enfield

Heavy motorcycle giant Royal Enfield has launched its first ever apparel and riding gear range, exclusively for women in India.

It is available Royal Enfiled’s online store as well as at the select stores in Delhi, Bangalore, Ahmedabad and Kolkata.

This concise first collection is anchored by a clutch of riding jackets, trousers, gloves & helmets with a complement of shirts, jeans and t-shirts.

The value for money apparel range priced from Rs 700 to Rs 14000, has been crafted keeping in mind the riding habits of female customer and the different weather conditions across India.

Puneet Sood, Head – Apparel Business, Royal Enfield said, ” Our Protective and Lifestyle Apparel stand for Safety, Comfort and Style, something that we have  incorporated in this range as well.”

To celebrate the launch, Royal Enfield apparel will bring the interesting stories through a digital campaign #DeedsNotWords, which will kick off on June 16.

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