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Royal Enfield records 42% sales growth in April 2015

Royal Enfield
Royal Enfield

Royal Enfield released one more healthy sales figures for the month of April

Royal Enfield registered a growth of 42 percent at 33,918 units in sales in April 2015 (both in the domestic and overseas markets) compared to 23,818 units it sold in the same month in the previous fiscal.

The two-wheeler maker’s domestic sales increased by 43 percent to 33,118 units from 23,180 while its exports jumped by 25 percent to 800 from 638 units.

Royal Enfield One Ride, which is celebrated ever year for the Royal Enfield motorcyclists, was held on April 12, 2015 this year across the world.

On the day of One Ride celebration, all Royal Enfield owners and enthusiasts gather together and take rides on their Royal Enfield motorcycles, marking unity of the motorcycling community in their respective region.

This year’s One Ride celebration attracted more than 5,500 Royal Enfield riders from India registering on the dedicated Royal Enfield One Ride page. Worldwide, hundreds of customers took part in One Ride celebration from their respective dealerships.

The 2015 edition of the company’s One Ride event has also marked 60 years of Royal Enfield’s shift from Redditch in the United Kingdom to India. Commemorating this historical milestone, Royal Enfield motorists across 10 cities in India flagged-off their rides at 8 a.m London Time.

Another notable development for the company in April 2015 is that it has rolled out the Royal Enfield Classic in a new 350cc variant on April 22, 2014 in Philippines with a price tag PHP 188,000 (on road in Philippines). In Philippines, the new variant is available in the colours like Classic Black, Silver, Ash and Lagoon across all dealerships in Philippines. The Classic 350 was the first 350cc variant that Royal Enfield introduced in Philippines.

With the introduction of Classic 350 motorcycle, Royal Enfield said it introduced a new variant of mid-sized motorcycles in 250cc-750cc category, focusing to promote leisure motorcycling in the country.

 

About Anitha

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Backed by over 10 years experience with India’s top media house “The New Indian Express”, Anitha is interested in writing all aspects of automobile industry. Her qualification MSc (Industrial-Psychology) helps her to deeply analyse the auto manufacturing industry.

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