Royal Enfield is gearing up to meet the requirements of leisure biking segment in India and its international markets by releasing new gear collection, giving brutal competition to other premium bike brands like Harley Davidson, Triumph and Indian Motorcycles.
Indian heavy-duty motorcycle maker Royal Enfield launched its new gear collection including apparel and accessories in order to address growing demand for gear items in the Indian biking segment.
The company has also previewed limited edition range of Despatch motorcycles, which will be sold in India as well as many of its international markets from mid-July.
The motorcycle maker has unveiled the gear collection on Thursday at its new flagship gear store in national capital Delhi’s popular automobile retail location, Khan Market.
The new gear collection is inspired by the dispatch riders on Royal Enfield motorcycles during World Wars who relayed information between ground forces and headquarters, carrying out long journeys.
Siddhartha Lal, Managing Director and Chief Executive Officer of Eicher Motors Ltd, said, “Royal Enfield has been instrumental in developing leisure biking segment in India since past six decades. One of the main requirements of our customers was good motorcycle accessories and apparel while adventuring on Royal Enfield motorcycles. The company believes that the customers will enjoy new purpose built gear items.”
The company’s new range of gear collection will be available in the Indian and most of its international markets from this summer, said Rudratej Singh, President of Royal Enfield.
He said “The new gear collection celebrates Royal Enfield’s association with the armed forces in World Wars. The gear collection includes a complete range of urban protection gear such as moto-pants, leather jackets and textile jackets.”
In addition to Khan Market, the company also has its gear stores in the cities like Bangalore, Amritsar, Mumbai and Chandigarh while a new outlet is coming up in Pune, Singh added.
The limited edition Despatch motorcycles will be rolled out in two colors, Desert Storm and Squadron Blue for the Indian market and international customers will have an option to buy the limited edition in Battle Green colour.
The company will produce 200 motorcycles in each color and customers can book their units online starting July 15 this year.
Siddhartha said, “Each Despatch motorcycle has been handcrafted with an unique film transfer technique to transfer the camouflage pattern on skin of the vehicle. Body panel of each motorcycle requires specialized personnel skills to ensure motorcycles not to have the exact same design.