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Shell launches artificial intelligence enabled Lubechat for customers

Global lubricant giant Shell has launched a user friendly and well equipped digital platform Shell LubeChat. 

LubeChat has been created to offer solutions to its distribution sales representatives, service engineers and maintenance heads.

An easy to use, AI-enabled, first in Indiachatbot, it can deliver information on real-time basis to end customers across different sectors in India like general manufacturing, agriculture, construction, power and fleet industry.  Shell Lubricants said LubeChatoptimises customer work efficiency by solving routine hurdles like downtime,breakdown and credibility of information.  LubeChat alsohelps users find the most suitable product for their equipment allowing them to browse for Shell product alternatives to competitors, download data sheets and recommend relevant case studies.

Country Head of Shell Lubricants, India, Ms. Mansi Tripathysaid, “We are constantly working towards pioneering technologically advanced products and services to provide unmatched value to our customers. A self -help tool, LubeChat will enable us to further advance our services to our customers. Shell understands the user’s challenges and aims to provide all possible solutions in one place by empowering them to make decisions faster.”

Chief Marketing Officer, Mr. Neeraj Bhatia said, “Customer satisfaction is an integral principle of the Shell Lubricants business. WithLubeChat, we are taking the next step towards our commitment to our OEMs and customers,that we will continue to add more value to their business as a valuable partner.Engineered to enhance efficiency, LubeChat is the perfect solution for all.”

Shell Lubricants believes that there is scope for lubrication to deliver significant enterprise value by helping reduce Total Cost of Ownership (TCO) and improve equipment productivity.  Before introduction, Shell had conducted extensive testing in five Indian cities (Mumbai, Bangalore, Delhi, Pune and Gurgaon) and three Chinese cities (Guangzhou, Hefei, and Shanghai) with distributors, maintenance heads, project leads and end-users to design an interface for maximum customer satisfaction.

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