Suzuki Motorcycle India, a subsidiary of Japanese two-wheeler major Suzuki Motor Corporation, has rolled-out a new campaign – #NotForEveryone for the popular Gixxer portfolio of motorcycles.
#NotForEveryone, according to Suzuki, is a 360-degree pan-India campaign with strong digital amplification, print media and outdoor activations, besides the TVC that will play on national and regional TV channels.
Speaking about the new campaign, Suzuki Motorcycle India’s EVP, Sales and Marketing, Sajeev Rajasekhran, said, “Moving away from the specification heavy content that dominates this category, with the new Gixxer TVC, we have taken a refreshingly new route to connect with our audiences.”
Kartik Iyer, CEO and Co-founder of Happy mcgarrybowen, said about his company’s first assignment with Suzuki Two-wheelers, “The campaign idea was born out of conversations with existing Suzuki Gixxer owners. They all beamed a common passion around the bike, its looks and its performance. Our job was simple.Show the bike in all its glory and create a narrative that almost challenges the viewer.”