Tata Motors said its KITE 5 concept car will be christened as Tata TIGOR, which is the next offering of the IMPACT design language.
The KITE 5 concept car has received a good response for its unique design proposition since it was showcased at Autoexpo 2016.
Through the new “Styleback” concept, the car maker is targeting at young, talented and confident individuals who express their individuality with a unique style of their own.
Tata TIGOR will cater to a design and attitude led consumer and will be the country’s first Styleback’.
Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors said, “After HEXA, we are speeding towards our next market introduction, the Tata TIGOR that opens a new category of style and attitude in this segment.”
Pareek said the company will announce Tata TIGOR’s commercial launch soon.
The Tata TIGOR Styleback introduces a radical new silhouette to the segment that is dominated by boxy cars. The TIGOR Styleback is expected to be a game changer in the segment with a classic combination of style and substance.