With introduction of the newXC40 this autumn by the Swedish auto maker Volvo, the small SUV premium segment will see a novel standard of safety and user experience.
It is built on Volvo’s Circle of Life philosophy: constant improvement of standards and technologies, based on consumer insights and real life data.The XC40 has the same features of Volvo’s 90- and 60 Series cars in terms of safety, connectivity and infotainment.
HakanSameulsson, president and chief executive said “Building on Volvo’s heritage as the leader in safety, the new XC40 will offer the best possible safety standards combined with an easy-to-use interface and convenient connected services.”
Volvo’s semi-autonomous Pilot Assist system, the latest generation of City Safety, Run-off Road protection and mitigation, Cross Traffic alert with auto brake and the 360° Camera that helps drivers maneuver their car into tight parking spaces are some of the diver assistant and safety aspects featured in XC40.
Vice President Volvo Cars Safety Centre, MalinEkholm, said “With the XC40, “we aim to reduce the so-called cognitive load on the driver. Our safety and driver assistance systems actively identify and mitigate potential conflicts”.
“All screens have been optimised for a safe, easy and efficient interaction, to support active city driving. Easy to use and intuitive, the Sensus interface allows drivers to access a host of functions and services,”saidÖdgärdAndersson.
A more enjoyable and less stressful daily urban commute is what is promised with XC40 having Compact Modular Architecture (CMA) and Scalable Product Architecture (SPA).