Home / Four Wheeler / Why Tata Motors, Jayem Automotives JV discontinued?

Why Tata Motors, Jayem Automotives JV discontinued?

  • Dull market conditions and not much sales forced the partners to discontinue the venture
  • The discontinuation of the joint venture between Tata Motors and Jayem Automotives is clearly indicating the troubled situation in the Indian automobile industry.
JT Special Vehicles

Tiago JTP and Tigor JTP were the two products from JT Special Vehicles

Tata Motors and Jayem Automotives have discontinued their 50:50 joint venture as a result of dull market conditions.

The dull demand in the automobile industry for the past two years followed by the negative impact due to the present Covid-19 situation has forced both the companies to discontinue their joint venture.

The discontinuation of the joint venture is clearly indicating the troubled situation in the Indian automobile industry.

History of JV

The JV was set up in 2017 by Tata Motors and Jayem to develop high performance versions of Tata Motors’ passenger cars under the JTP brand. In 2018, performance versions of Tiago hatchback (Tiago JTP) and Tigor compact sedan (Tigor JTP) were launched but did not get much response in the market.

In its filing to BSE, Tata Motors said it has signed an agreement to purchase the 50% shareholding of Jayem Automotives in  JT Special Vehicles Pvt. Ltd.

Click here to read all Tata Motors related news

About Automotive India News

Avatar

Check Also

Tata Motors CEO says regulatory uncertainties caused disruptions in market

India’s leading auto maker Tata Motor said regulatory uncertainties have caused disruptions in the automotive …

Leave a Reply