As part of its dealership expansion programme in North India, superbike major DSK Benelli has set up its first dealership in the country’s capital city, New Delhi
DSK Motowheels, a top player in the superbike segment in India, has inaugurated a dealership in Delhi for DSK Benelli rand motorcycles. With this first ever superbike showroom in Delhi, DSK Benelli now plans to expand its reach across North India.
DSK Benelli brand is the Indian arm of Italian motorcycle manufacturer Benelli.
The new showroom opening in Delhi has also witnessed the unveiling of a range of Benelli motorcycles for the North Indian market for the first time.
Located near Jhandewalan Metro, the Dehil dealership, ‘Torque Bikes’ showcases the entire range of DSK Benelli bikes available for the Indian market.
All its superbike models including TNT 300 (Rs 2,83,000) TNT 600i, TNT 600 GT, TNT 899 and TNT R.
Speaking on pan India expansion plans, Shirish Kulkarni, Chairman of DSK Motowheels said, “The company’s main focus is to enable DSK Benelli’s presence in all strategic locations across the country. The country’s capital city Delhi is one our key markets and an inevitable choice to begin with to expand our dealership network across North India. ”
On ex-showroom Delhi basis, the company’s dealership Torque Bikes will sell TNT 302 at Rs 2,83,000, TNT 600i with a price tage of Rs 5,15,000 and TNT 600 GT at Rs 5,62,000. The company has fixed a price tag of Rs 9,48,000 for its top end modle TNT 899 and Rs 11,81,000 for TNT R (1130).
Its existing dealerships are located in key locations like Bengaluru, Chennai, Mumbai, Kolkotta and Hyderabad .
The company has strong strategies for the Indian superbike segment. It is in the process of expanding its sales and service network across the country in order to increase its proximity to superbike customers.
The company sources told Automotive India News that DSK Benelli will be establishing its showrooms in Chandigarh, Goa and Jaipur soon.
DSK Motowheels is assembling and selling Benelli brand superbikes in India. The two maker has its Completely Knocked Down (CKD) assembly plant in Maharashtra.